You've got an idea. Whether you’re trying to get people to buy something, persuade them to do something, or simply inform your audience about something, one thing is certain, you want it to catch on like wildfire! To help you make your idea contagious, and therefore viral, we’ll start with some analysis. The following questions will help you think through what exactly your idea is and the main elements that it consists of.
Just click on the FREE eBook on the right to get started. Regards, Tranquilpen.
The first rule for would-be video bloggers: Never let your own ego get between your camera and the audience. Maintain a very low ego profile the audience will rather respond to content that has a ring of authentic truth rather than being strung along for personal gain. In the book I am writing, I cover this as well as some other psychologically oriented tips that work.
Friday, April 12, 2013
MAKE VIDEOS GO VIRAL USING OUR DYNAMICALLY OPTIMIZED SEEDING
They maximize social media impact with sophisticated and dynamic in-flight optimization, focusing on Facebook likes, shares and comments, as well as tweets. On average 4% of media they buy drives Facebook likes, shares or comments through their video seeding – and at times as high as 20% with strong creative and messaging. They deliver social media engagement to make your brand’s media investment work harder for you. If your video has what it takes to go viral, their seeding will make sure to generate the momentum and visibility needed to get it started.
Wednesday, April 10, 2013
There's probably a one in 10 million chance that you can do something that goes viral for bugger all money, if you consider the volume of content on YouTube ... The one thing that really fascinates me is the techy videos at: Better Life
Human beings have been campaigning against inequality and poverty for 3,000 years. But this journey is accelerating. Bono "embraces his inner nerd" and shares inspiring data that shows the end of poverty is in sight … if we can harness the momentum.
Bono, the lead singer of U2, uses his celebrity to fight for social justice worldwide: to end hunger, poverty and disease, especially in Africa. His nonprofit ONE raises awareness via media, policy and calls to action. Read on...
Friday, March 15, 2013
How to make your campaigns viral
By: SIMON ESKOW
You didn’t have to watch that YouTube video where SPCA dogs drive a modified Mini to know these dogs exist. By last Christmas, everyone knew.
Fans linked to the video on Facebook and Twitter and, as if by magic, an attractive novelty had engulfed the world, drawing attention to a worthy cause and to (ahem) Mini Coopers.
The problem for organisations salivating with envy over publicity campaigns that have gone viral — from mutts that drive to Air New Zealand’s Nothing to Hide safety video — is selection bias makes it look so simple.
Despite easy access to potent social media platforms, the final product is merely the public-facing element of a carefully planned, multi-level and sometimes expensive campaign.
“The first myth or misunderstanding people have is they will do some viral stuff and it will be cheap because they can’t afford to do mainstream media,” says Steve Bayliss, group general manager of marketing for Foodstuffs.
“There’s probably a one in 10 million chance that you can do something that goes viral for bugger all money, if you consider the volume of content on YouTube and various other channels. That’s a lottery ticket chance and the odds are so close to nil it is not funny.”
That isn’t to say organisations can’t make something go viral on a limited budget. But Bayliss and other experts say it isn’t simply about posting quality content on YouTube, then counting the hits.
“Viral content is marketing, communications and advertising,” says Amy Robens, public relations director for Lassoo. Her company consults in all three areas.
When Lassoo engages a client considering a viral campaign, Robens says they apply a process to decide if that’s the right approach.
“From a media strategy and PR point of view, we brainstorm to understand the objective of the company and if viral is the way to meet those objectives,” she says. “That’s where it starts. We don’t just go for a viral marketing campaign because it’s the in thing. It’s not something you can ‘DIY’ without going through a process.”
When Bayliss gives a presentation on social media, he always shows a photograph of a crowded pub, circa 1975.
“Social media at its heart and soul and core is just people telling other people what they think,” Bayliss says. “You can have the best seeding, social media and viral strategy, but if you’re not doing things worth talking about, people won’t talk about it. You have to be producing something that is so good that people will talk about it and advocate for you.”Read on...
WHAT TRIGGERS A VIRAL
ARTICLE?
There’s a science behind word of mouth and why things go viral. Six key
principles, here is one of them:
,A teenager, Rebecca Black became an internet sensation withher hit song “Friday” The song
collected over 300 million views and became the most viral video of 2011. It
made Ms. Black a millionaire many times over. There was only one hitch.
Everyone hated the song.
Rebecca’s mom had paid record label ARKMusicFactory $4,000 to put a song together for
her daughter. The result was a somewhat over-produced number about getting up
in the morning, going to school, and dealing with big teenage dilemmas like
whether to sit in the front seat or the back seat of your friend’s car.
All in
all, not the most amazing tune. Indeed, some critics called Friday “the worst
song ever” (which if you really think about it is actually quite an
accomplishment).
But, if
people didn't like the song, why was it so popular? Why did millions of people
watch and share the video?
One clue comes from analyzing search data. If you look at the
number of searches for “Rebecca Black” on YouTube over time, you’ll notice an
interesting pattern. There is a spike in searches and then a decline. Then
another spike and a decline. And so on, again and again.
Add a Solar Panel to Keep Your Backup Battery Topped Up...
Generators are noisy and smelly, and they can be expensive. A simple backup power system that uses a battery costs much less. It won't run a fridge -- but it will keep your mobile devices charged, and it can also be used as an emergency car starter. Of course, the battery's own life is limited, but you can add a solar panel to the system to keep your gadgets charged indefinitely. Here...
Having established its credentials as a key player in the consumer smartphone world, Samsung is bolstering security to take a stab at business users, a demographic traditionally dominated by BlackBerry. For the past year, Samsung has been beefing up the Android software that powers its smartphones to protect it against malware. Read on...
Tuesday, January 29, 2013
Samsung Series 9 – The Ultra-Portable Ultrabook
Samsung Series 9, the ultrabook series from Korean manufactures Samsung. If you’re intending to buy a light weight laptop with blazing fast performance, fitted in a sleek casing and long battery life; then the NP900X3C-A01 has got them all for you. You get a netbook like lightweight laptop but in terms of performance, this little beast has the capability to compete with your desktop.
So what does it come with beneath the casing? Intel Core i5 Processor of clock speed 1.7 GHz and 3MB L3 cache, on an Intel HM75 chipset. This computer is equipped with the latest Intel 4000 HD Graphicscard that shares the system memory. And the system memory, which is the RAM, is 4 GB and the bus speed is 1600 MHz and it’s DDP. Instead of a hard drive, the ultrabook comes with a Solid State Drive (SSD). Though the SSD is lower than necessary, only 128 GB. A high end pc like this should have at least 512 GB.
And that’s all remarkable insights; all others are typical which comes with almost all other laptops.
The 13.3 inch laptop fits into your bag easily. Small enough to be easily carried around, again decently bigger enough to carry on your works with ease. The display is SuperbrightHD+LED, having a brightness of 400nit. The screen doesn’t glare, because the display is anti-reflective so it gives comfort to your eyes. When you work in high light levels or outdoors, the reflective displays are going to cause a lot of pain so Samsung has done a good job on the display. And the 1600×900 pixels resolution is pretty decent, it makes the desktop appear bigger and the bars & icons smaller but still convenient to see them and work. In an overall rating, the display is going to provide you a very good experience.
A Beginner’s Guide to Mobile Broadband
On the subject of broadbandInternet, mobile broadband is one of the most talked about things of ourtime. It is rapidly becoming widespread in a world where being connected to the Internet at all times is becoming ever more necessary for many people. Mobile broadband is exactly what its name suggests— it is broadband Internet which does not require a fixed line telephone or cable connection. Instead, it works through the mobile phone service providers, allowing you to connect to the Internet anywhere where you can get decent enough mobile phone signals.Read on...
A woman customer called the Canon help desk with a problem with her printer.
Tech support: Are you running it under windows?
Customer: “No, my desk is next to the door, but that is a good point. The man sitting in the cubicle next to me is under a window, and his printer is working fine.”
===============
Customer: My keyboard is not working anymore.
Tech support: Are you sure it’s plugged into the computer?
Customer: No. I can’t get behind the computer.
Tech support: Pick up your keyboard and walk 10 paces back.
Customer:! OK
Tech support: Did the keyboard come with you?
Customer: Yes
Tech support: That means the keyboard is not plugged in. Is there another keyboard?
Customer: Yes, there’s another one here. Ah…that one does work…
===============
Tech support: What’s on your monitor now, ma’am?
Customer: A teddy bear my boyfriend bought for me at the 7-11.
Customer: Hi, good afternoon, this is Martha, I can’t print. Every time I try, it says ‘Can’t find printer’. I’ve even lifted the printer and placed it in front of the monitor, but the computer still says he can’t find it…ARGH!!!*
JOHANNESBURG - A species of South African dung beetle has been shown to use the Milky Way to navigate, making it the only known animal that turns to the galactic spray of stars across the night sky for direction.
(Clarke's
69th Law, The Odyssey File 1984)-"Reading computer manuals without the
hardware is as frustrating as reading sex manuals without the software."
